Emelia Hollingsworth

Emelia Hollingsworth

Marketing Assistant

Introducing #BullaLessons: What’s content marketing?

4 May 2022

Seeing as we’re working very closely alongside Gen Z (the hub of social media), we’d like our #BullaLessons series to start by going back to basics. What’s content marketing you ask yourself?

Content marketing can be defined as: “a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts). Our pretty definition is here! 🥰

This marketing strategy is used to engage, attract and retain an audience by creating and sharing relevant articles, videos, podcasts and other media. Our favourite types of content marketing include:

Bulla Co - mindmap

Content marketing includes different forms of messaging to educate, attract, inform and inspire a potential customer into an actual customer. This isn’t immediate, but a combination of strong brand recognition and lead generation will eventually generate new customers.

Content marketing always has a purpose; to get you to purchase something, to sign up or learn more about what a brand/service has to offer, content is created to influence a specific response.

Now we’ve covered the basics of what content marketing is, there are also several advantages that are worth mentioning:

1. Increased traffic – from search engines, and social media, people follow email links or share articles;
2. Increased sales – content marketing can help drive the right traffic, to the right people who are more likely to become customers;
3. Email subscribers – you can drive people to opt – into your email subscription.

If you’re a brand reading this, please reach out to partnerships@bullaco.com so we can explain how student content marketing is a new market for you to tap directly into 🚀


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