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Kindred offer discounts on hundred of online stores, giving users cashback on their purchases which can be stored in a wallet or donated to charity. Kindred wanted to expand into a student market, driving sign-ups amongst discount-loving students.
This campaign used 45 students from across the UK, all of whom were given a unique referral link for Kindred. These students were required to create content on their Instagram stories including their referral link, in order to drive downloads of the Kindred x Bulla Co keyboard extension.
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Thursday Dating only unlocks its app one day a week, encouraging singles to meet up on a set day and facilitating meaningful connections. Thursday wanted to drive downloads amongst a student market and promote their Thursday singles nights. For this campaign, we recruited eight Thursday Brand Ambassadors based at London universities. These students were tasked with promoting Thursday’s weekly singles nights and selling tickets through their referral links, as well as attending the events and assisting with checking tickets and ID’s. We also ran a micro-influencing campaign with Thursday; we selected 30 London-based students to promote Thursday on their Instagram stories and remotely promote the Thursday singles events.
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Loop Money are a new money-sharing app, helping users to pay friends and family and request money without the hassle. Loop wanted to spread the word about their app following their launch, targeting students as a key market.
This campaign utilised both micro-influencing and in-person marketing stunts. Our micro-influencing campaign used 40 students, all of whom were required to share engaging content on their stories promoting the Loop app and encouraging downloads. For our in-person marketing stunt, a number of Bristol-based students were chosen to promote loop in a guerrilla marketing campaign in Bristol city centre, with the aim of driving downloads of the Loop app.
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Tranquini offer a natural, sugar-free alternative to your standard energy drink in a variety of flavours. Tranquini wanted to promote their products to the student market, who often rely on energy drinks to get through long days of lectures and classes. For this campaign, 24 students were selected from across the UK. These students were each sent a stash of Tranquini drinks, and were instructed to make engaging content on their stories reviewing the drinks and promoting them to their followers.
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Wagamama had recently launched their dedicated ‘study benches’ for students, offering a discounted set menu and a safe place to study alone or with friends at certain times during the week. They wanted to draw attention and traffic to their study benches and encourage students to make use of the service. 17 students were selected for this campaign, located at universities close to Wagamama’s participating study bench restaurants. These students were tasked with visiting these restaurants to study and eat, and document the experience on their Instagram stories to encourage other students to use the study benches.
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POM is a dating app which connects singles with similar music tastes, bringing people together through the power of music. POM wanted to recruit a number of Brand Ambassadors to promote the app and help sell tickets to their singles events. 9 Student Brand Ambassadors based in Cardiff, Manchester and Bristol were selected for this campaign – three in each city. The Ambassadors were tasked with driving downloads of the POM app through individual sign-up links, as well as hosting and promoting POM Parties in their city.The content created was user-generated, meaning that each student had the freedom to create entertaining videos resulting in higher engagement.
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International Intrigue are a daily newsletter giving a quick and jargon-free rundown of the world’s most important geopolitical news. The brand wanted to raise awareness of their newsletter and drive sign-ups from the student market.
For this campaign we selected 30 students from across the UK, focusing primarily on students studying subjects such as Politics, Geography and Economics. Each student was required to create 4 stories per month promoting International Intrigue, including their individual referral link in each story to drive sign-ups to the newsletter.
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Qomie are a video-sharing dating app. They wanted to increase downloads of their app and break into the student market. 23 students were chosen to take part in this campaign – these students hailed from Manchester, Liverpool and Leeds. The selected students were tasked with creating content advertising Qomie and pushing downloads and sign-ups to the app through a dedicated sign-up link.
This campaign reached an audience of 4,600 with a total 10,000 impressions on the content created – 342% of the expected engagement rate.
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N.B.: We used a much higher audience size than promised due to having ideal creators with a larger audience resulting in a smaller E.R.
Student Roost, a student accomodation company, wanted to drive awareness to a competition they were running for students to win £3000 worth of prizes.
61 students were selected to take part in this campaign; the cities covered were Sheffield, Swansea, Glasgow, Liverpool, Leicester, Nottingham and Chester. The selected students made content talking about the competition and directing their followers to enter and win.
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Chosen Bun are a premium burger restaurant, delivering across various cities. For this campaign, Chosen Bun wanted to drive delivery orders to their Oxford branch. We selected 10 students from Oxford Brookes university, who were given a budget to order a burger from Chosen Bun and create content promoting their delivery service. This campaign reached an audience of 21,000 with 5,000 impressions across all posts – 227% of expected engagement.The content created was user-generated, meaning that each student had the freedom to create entertaining videos resulting in higher engagement.
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Author Poppy Jamie wanted to create awareness for her new book, ‘Happy Not Perfect’, and reach a student audience.
We selected 29 students with a UK-wide reach for this campaign – each student was sent a copy of the book to read. The students then created photo and video content to post discussing the book and encouraging their followers to purchase a copy through an Amazon referral link.
The students used in this campaign had a combined audience of 21,500 across the UK, with the content receiving 6000 impressions, 290% of expected engagement.
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And Union, a craft beer company, wanted to advertise their products directly to a student market.
This campaign had a UK-wide reach, with 15 students selected from various universities across the UK. Each student was sent a stash of And Union beer and was required to create entertaining and engaging content promoting the products. Our campaign with And Union reached an audience size of 32,000, with 15,000 impressions, 517% of the expected engagement rate.
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Gorillas, an on-demand grocery delivery service, contacted us as they wanted to promote their services as they expanded across the UK.
We selected 23 students based in London, Nottingham, Manchester, Reading, Cambridge and Southampton. These students were given a budget to order from Gorillas and make content showing off their hauls and promoting the Gorillas app.
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The campaign aim was to create further awareness for Domino’s Pizza across the student market at Oxford Brookes University. To do so, we handpicked ten students from the university and they were sent a pizza meal deal allowing them to have a physical product to advertise across their Instagram stories. The content created was user-generated, meaning that each student had the freedom to create entertaining videos resulting in higher engagement.
STUDENTS
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AUDIENCE SIZE
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N.B.: We used a much higher audience size than promised due to having ideal creators with a larger audience resulting in a smaller E.R.