And Union

The Brief

And Union, a craft beer company, wanted to advertise their products directly to a student market.

What We Did

This campaign had a UK-wide reach, with 15 students selected from various universities across the UK. Each student was sent a stash of And Union beer and was required to create entertaining and engaging content promoting the products. Our campaign with And Union reached an audience size of 32,000, with 15,000 impressions, 517% of the expected engagement rate.

Facts & Figures

15

Influencers

60

Content Pieces

32K

Audience Size

15K

Impressions

12.4K

Engagement

11.8%

Engagement Rate