And Union
The Brief
And Union, a craft beer company, wanted to advertise their products directly to a student market.
What We Did
This campaign had a UK-wide reach, with 15 students selected from various universities across the UK. Each student was sent a stash of And Union beer and was required to create entertaining and engaging content promoting the products. Our campaign with And Union reached an audience size of 32,000, with 15,000 impressions, 517% of the expected engagement rate.
Facts & Figures
15
Influencers
60
Content Pieces
32k
Audience Size
15k
Impressions
12.4k
Engagement
11.8%
Engagement Rate