Bill's

The Brief

Bill’s were looking to tap into the student demographic and create a showcase of their brunch experiences across the UK – with their primary focus being to build awareness, conversation and consideration of the restaurants as the go-to brunch spot for students in the UK.

What We Did

We sent groups of nano student content creators to Bill’s restaurants, vlogging their experiences and showing all of their peers the great times and even better food that can be had at their local Bill’s restaurants through snappy, entertaining and engaging content on TikTok and Instagram. This resulted in us achieving 141% of the awareness target and over 15,000 engagements across the campaign’s content.

Facts & Figures

30

Nano-Influencers

30

Pieces of Content

564k

Views

15,742

Engagements

141%

Impressions Target