Chosen Bun

The Brief

Chosen Bun are a premium burger restaurant, delivering across various cities. For this campaign, Chosen Bun wanted to drive delivery orders to their Oxford branch.

What We Did

We selected 10 students from Oxford Brookes university, who were given a budget to order a burger from Chosen Bun and create content promoting their delivery service. This campaign reached an audience of 21,000 with 5,000 impressions across all posts – 227% of expected engagement.The content created was user-generated, meaning that each student had the freedom to create entertaining videos resulting in higher engagement.

Facts & Figures

10

Influencers

10

Content Pieces

21K

Audience Size

5K

Impressions

909

Engagement

4.3%

Engagement Rate