Domino's

The Brief

The campaign aim was to create further awareness for Domino’s Pizza across the student market at Oxford Brookes University.

What We Did

To do so, we handpicked ten students from the university and they were sent a pizza meal deal allowing them to have a physical product to advertise across their Instagram stories. The content created was user-generated, meaning that each student had the freedom to create entertaining videos resulting in higher engagement.

Facts & Figures

10

Influencers

10

Content Pieces

98.8K

Audience Size

21.9K

Impressions

4.8K

Engagement

4.9%

Engagement Rate

N.B.: We used a much higher audience size than promised due to having ideal creators with a larger audience resulting in a smaller E.R.