Happy Not Perfect

The Brief

Author Poppy Jamie wanted to create awareness for her new book, ‘Happy Not Perfect’, and reach a student audience.

What We Did

We selected 29 students with a UK-wide reach for this campaign – each student was sent a copy of the book to read. The students then created photo and video content to post discussing the book and encouraging their followers to purchase a copy through an Amazon referral link.
The students used in this campaign had a combined audience of 21,500 across the UK, with the content receiving 6000 impressions, 290% of expected engagement.

Facts & Figures

29

Influencers

81

Content Pieces

21.5K

Audience Size

6K

Impressions

141%

(of target achieved)

Engagement

5.7%

Engagement Rate

Bulla Co - Poppy Jamie Campaign