Happy Not Perfect
Author Poppy Jamie wanted to create awareness for her new book, ‘Happy Not Perfect’, and reach a student audience.
What We Did
We selected 29 students with a UK-wide reach for this campaign – each student was sent a copy of the book to read. The students then created photo and video content to post discussing the book and encouraging their followers to purchase a copy through an Amazon referral link.
The students used in this campaign had a combined audience of 21,500 across the UK, with the content receiving 6000 impressions, 290% of expected engagement.
Facts & Figures
(of target achieved)