International Intrigue
The Brief
International Intrigue are a daily newsletter giving a quick and jargon-free rundown of the world’s most important geopolitical news.
What We Did
The brand wanted to raise awareness of their newsletter and drive sign-ups from the student market.
For this campaign we selected 30 students from across the UK, focusing primarily on students studying subjects such as Politics, Geography and Economics. Each student was required to create 4 stories per month promoting International Intrigue, including their individual referral link in each story to drive sign-ups to the newsletter.
Facts & Figures
30
Influencers
120
Content Pieces
49.7k
Audience Size
8.2k
Engagement
4.12%
Engagement Rate
