International Intrigue

The Brief

International Intrigue are a daily newsletter giving a quick and jargon-free rundown of the world’s most important geopolitical news.

What We Did

The brand wanted to raise awareness of their newsletter and drive sign-ups from the student market.
For this campaign we selected 30 students from across the UK, focusing primarily on students studying subjects such as Politics, Geography and Economics. Each student was required to create 4 stories per month promoting International Intrigue, including their individual referral link in each story to drive sign-ups to the newsletter.

Facts & Figures

30

Influencers

120

Content Pieces

49.7K

Audience Size

8.2K

Engagement

4.12%

Engagement Rate

Bulla Co - International Intrigue