Kindred offer discounts on hundred of online stores, giving users cashback on their purchases which can be stored in a wallet or donated to charity. Kindred wanted to expand into a student market, driving sign-ups amongst discount-loving students.
What We Did
This campaign used 45 students from across the UK, all of whom were given a unique referral link for Kindred. These students were required to create content on their Instagram stories including their referral link, in order to drive downloads of the Kindred x Bulla Co keyboard extension.
Facts & Figures