Loop

The Brief

Loop Money are a new money-sharing app, helping users to pay friends and family and request money without the hassle. Loop wanted to spread the word about their app following their launch, targeting students as a key market.

What We Did

This campaign utilised both micro-influencing and in-person marketing stunts. Our micro-influencing campaign used 40 students, all of whom were required to share engaging content on their stories promoting the Loop app and encouraging downloads. For our in-person marketing stunt, a number of Bristol-based students were chosen to promote loop in a guerrilla marketing campaign in Bristol city centre, with the aim of driving downloads of the Loop app.

Facts & Figures

40

Influencers

6

Brand Ambassadors

15

Events

11K

Audience Size

6.9%

Engagement Rate

1969

Registrations