Loop
The Brief
Loop Money are a new money-sharing app, helping users to pay friends and family and request money without the hassle. Loop wanted to spread the word about their app following their launch, targeting students as a key market.
What We Did
This campaign utilised both micro-influencing and in-person marketing stunts. Our micro-influencing campaign used 40 students, all of whom were required to share engaging content on their stories promoting the Loop app and encouraging downloads. For our in-person marketing stunt, a number of Bristol-based students were chosen to promote loop in a guerrilla marketing campaign in Bristol city centre, with the aim of driving downloads of the Loop app.
Facts & Figures
40
Influencers
6
Brand Ambassadors
15
Events
11k
Audience Size
6.9%
Engagement Rate
1969
Registrations