POM is a dating app which connects singles with similar music tastes, bringing people together through the power of music.
What We Did
POM wanted to recruit a number of Brand Ambassadors to promote the app and help sell tickets to their singles events. 9 Student Brand Ambassadors based in Cardiff, Manchester and Bristol were selected for this campaign – three in each city. The Ambassadors were tasked with driving downloads of the POM app through individual sign-up links, as well as hosting and promoting POM Parties in their city.The content created was user-generated, meaning that each student had the freedom to create entertaining videos resulting in higher engagement.
Facts & Figures