Royal Air Force
The Brief
The RAF challenged Bulla to drive ticket sales amongst diverse and hard-to-reach groups of students to their interactive careers platform, RAF World. Here they could learn all about the exciting and wide range of career opportunities and experiences available to them with a career in The RAF.
What We Did
Bulla tapped into diverse groups of students studying predominantly in the STEM space to create engaging Instagram story content to encourage their peers to come and see what life in The RAF was all about and show them that there’s more to offer than just another job after university. The campaign was a great success, hitting 171% of our targeted ticket sales and filling RAF World with those hard-to-reach potential recruits.
Facts & Figures
40
Nano-Influencers
40
Instagram Stories
18k+
Views
15.6%
Engagement Rate
23.5%
Conversion Rate
171%
Target Achieved