Thursday Dating only unlocks its app one day a week, encouraging singles to meet up on a set day and facilitating meaningful connections. Thursday wanted to drive downloads amongst a student market and promote their Thursday singles nights.
What We Did
For this campaign, we recruited eight Thursday Brand Ambassadors based at London universities. These students were tasked with promoting Thursday’s weekly singles nights and selling tickets through their referral links, as well as attending the events and assisting with checking tickets and ID’s. We also ran a micro-influencing campaign with Thursday; we selected 30 London-based students to promote Thursday on their Instagram stories and remotely promote the Thursday singles events.
Facts & Figures