Wagamama

The Brief

Wagamama had recently launched their dedicated ‘study benches’ for students, offering a discounted set menu and a safe place to study alone or with friends at certain times during the week. They wanted to draw attention and traffic to their study benches and encourage students to make use of the service.

What We Did

17 students were selected for this campaign, located at universities close to Wagamama’s participating study bench restaurants. These students were tasked with visiting these restaurants to study and eat, and document the experience on their Instagram stories to encourage other students to use the study benches.

Facts & Figures

17

Influencers

38.3K

Audience Size

344%

(of target achieved)

Impressions

323%

(of target achieved)

Engagement

11.5%

Engagement Rate

150%

(of target achieved)

Clicks