Bulla Co: BRAND TERMS AND CONDITIONS
1. INTRODUCTION
1.1 We are Bulla Connect Ltd a company registered in England and Wales, trading as Bulla Co. Our company registration
number is 13018692 and our registered office is at Westholme, Sissinghurst Road, Cranbrook, Kent, TN17 2JA. We use a
platform (“Platform”) to provide your content to Content Creators (“Content Creators”) who will post it to the social
media platforms as agreed in the Services Agreement.
1.2. By engaging with us, you agree that you shall be bound by these terms and conditions (“Terms”) in relation to your use
of our service, our provision of it and our provision of the services and functionality as set out in these Terms (“Services”).
Please read these Terms carefully as they contain important information about your rights and responsibilities when using
our Services.
1.3. Please read these terms carefully before agreeing to use our services. These terms tell you who we are, how we will
provide products to you, how you and we may change or end the contract, what to do if there is a problem and other
important information. If you think that there is a mistake in these terms, or that they require any changes, please contact us
to discuss.
2. USING OUR SERVICE
2.1 In order to use the Services, you will be required to provide us with certain details, as indicated on the in the Services
Agreement. We shall be under no obligation to accept an application from you and any application shall only be accepted
following our written confirmation that the application has been successful.
2.3 Our Service requires you to provide details of proposed advertising and marketing campaigns (“Campaigns”) in relation
to which you would like Content Creators to create and upload social media content (“Content”). For each Campaign, you
will be required to add certain details and criteria about the Campaign including but not limited to:
2.3.1 a Campaign brief;
2.3.2 Social media platform targets;
2.3.3 And the date following or on which the Content Creator is to upload their Content to their social media accounts
(“Campaign Live Date”).
2.4 A “Proposal” is an offer by you to Us setting out the basis on which you will contract with Us and the Content Creator
in relation to a Campaign including:
2.4.1 The number of Content that the Content Creator will upload;
2.4.2 The nature of the Content the Content Creator will upload;
2.4.3 Any other details pertaining to the Campaign.
3. YOUR RESPONSIBILITIES
3.1 You agree that all information you submit make available to Us is accurate, complete and not misleading, and that you
shall immediately inform us of any changes to or inaccuracies in such information.
3.2 You represent and warrant on an on-going basis that your use of the Services, and each Campaign and each Content
does not infringe the rights of any other person or body and complies with all applicable laws, regulations, codes and
standards, including without limitation all applicable advertising standards and regulations concerning sponsored or
advertorial content. Such obligation includes but is not limited to a responsibility on you to ensure that any Content include
the necessary hash tag requirements that exist in respect of all applicable advertising standards and regulations.
3.3 You agree to promptly provide us with all such assistance and information in relation to the Services as we may
reasonably request from time to time.
3.4 You shall ensure that you have and will maintain all necessary licences, consents and permissions necessary for you to
make use of our Services.
3.5 You shall ensure that your use of the Services does not infringe the rights of any other person or body.
3.6 You agree that you shall not do any of the following without our prior written consent, either solely or jointly with or on
behalf of any third party directly or indirectly:
3.6.1 reproduce or copy information or material from the Platform or any other material sent or made available to you by
us or by a Content Creator (“Material”) or create derivative works from, modify or in any way commercially exploit any of
the Material;
3.6.2 distribute, transmit or publish any of the Material (including using it as part of any library, archive or similar
service); or
3.6.3 create a database in electronic or structured manual form by downloading and storing all or any of the Material for
any purpose whatsoever.
3.7 Except as expressly set out in these Terms you undertake that you shall not, either solely or jointly with or on behalf of
any third party directly or indirectly:
3.7.1 attempt to copy, duplicate, adapt, modify, create derivative works from or distribute all or any portion of the
Platform or the Services;
3.7.2 rent, lease, sub-license, assign, sell, encumber, loan, translate, merge, adapt, vary or modify the Platform or the
Services;
3.7.3 attempt to re-use, reproduce, reverse compile, disassemble, reverse engineer, attempt to discern any software,
including source code, used by or otherwise relating to the Platform or the Services or otherwise reduce to human-
perceivable form all or any part of the Platform or the Services;
3.7.4 use the Services on behalf of any other party nor allow or permit a third party to do so or to have access to the
Services;
3.7.5 do (or by omission do) anything which may damage our reputation;
3.7.6 access, store, distribute or transmit any viruses, during the course of your use of the Platform or the Services;
3.7.7 remove or alter any copyright or other proprietary notice on any of the Platform or the Services; or
3.7.8 access or use all or any part of the Services in order to build a product or service which competes with the Services.
3.8 You undertake that you shall not access, store, distribute or transmit any material during your use of the Services, in
relation to the Content or in relation to your relationship with the Content Creator that:
3.8.1 is unlawful, harmful, threatening, defamatory, obscene, infringing, harassing or racially or ethnically offensive;
3.8.2 facilitates illegal activity;
3.8.3 depicts sexually explicit images;
3.8.4 promotes unlawful violence;
3.8.5 is discriminatory based on race, gender, colour, religious belief, sexual orientation, disability; or
3.8.6 in manner or content is otherwise illegal or causes damage or injury to any person or property.
3.9 In the event of a breach by you of any of the clauses herein contained in the contract, we reserve the right, without
liability or prejudice to our other rights under these Terms, to:
3.9.1 disable your access to the Service; and
3.9.2 to remove from the Platform any Campaign that we believe breaches clause 3.8. and in such circumstances no
compensation will be payable to you.
4. OUR RESPONSIBILITIES
4.1 We shall have no responsibility for any act or omission of any Content Creator in any way whatsoever, including their
compliance with any Campaign Agreement or the processes set out in these Terms.
4.2 We do not warrant that the use of the Services will be uninterrupted or error-free and you acknowledge that we may
make changes to the Platform, or suspend or terminate the Platform or Services or your access to them for any reason
without notice to you.
4.3 We do not guarantee that the Services or the Platform will be secure or free from bugs or viruses. You are responsible
for configuring your information technology, mobile device, computer programs and platform in order to access the
Platform.
4.4 We assume no responsibility and shall not be liable for any loss or damage caused by a virus, or other technologically
harmful material that may infect your computer or other equipment or other property on account of your access to, use of, or
browsing of the Platform or any website linked to it.
5. FEES AND PAYMENT
5.1 In relation to each Campaign, you will pay to us:
5.1.1 100% of the fees payable under the services agreement, the “Service Fee”, which we collect on behalf of the Content
Creators before we engage Content Creators.
5.2 If you terminate a Services Agreement after engaging our services, up to 50% of the Service may be refunded to you at
our sole discretion. If you terminate a Services Agreement after a Campaign Agreement, all Service Fees shall become
immediately payable and due, and there will be no refund for any fees paid.
5.3 All amounts payable to us under the Terms are provided by such payment processor as we use from time to time
(“Payment Processor”) and are subject to the Payment Processor terms of service and found at the following
hyperlink: https://tipalti.com/terms-of-use/ (“Terms of Service”). By agreeing to these Terms, you agree to be bound by the
Terms of Service, as the same may be modified by the Payment Processor from time to time. As a condition of us enabling
payment processing services through the Payment Processor, you agree to provide us with accurate and complete
information about you, and you authorise us to share such info with the Payment Processor together with transaction
information related to your use of the payment processing services provided by the Payment Processor.
5.4 All sums payable under these Terms shall be paid in pounds sterling and will be stated exclusive of VAT which shall, if
applicable, be payable in addition.
5.5 If you fail to make any payment to us in accordance with these Terms, we may charge you interest at the rate of 4%
above Barclays Bank UK plc’s base lending rate in force from time to time. Such interest shall accrue on a daily basis from
the date the sums became due.
6. INTELLECTUAL PROPERTY & DATA PROTECTION
6.1 We, and / or our licensors, own all intellectual property rights (including but not limited to copyright, database rights,
design rights and trade marks) (“Intellectual Property Rights”) in the Platform and the Services and your only right to use
such rights is as set out in these Terms, any other use by you is prohibited.
6.2 The ownership of Intellectual Property Rights and all other rights in each Content shall be as provided for in accordance
with the Campaign Agreement.
6.3 To the extent the use relates to the Campaign and to your marketing activities, you may use the name of a Content
Creator with whom you have entered into a Campaign Agreement in association with the content of each Content produced
by that Content Creator.
6.4 You grant us the right to use any content, material or branding provided or made available by you, including but not
limited to the Content, Campaign and your trademarks, logos and other branding as we require in relation to the provision of
the Services and in order to promote and market the Platform or Services such right to survive termination. You warrant that
our use of such material in accordance with this clause 6.3 shall not infringe the Intellectual Property Rights or other rights
of any third party.
6.5 Our privacy policy contains details of how we use the information we hold about you and can be found on the Platform
or such other website address as may be notified to you from time to time.
6.6 If we process any personal data on your behalf when performing our obligations under the Terms, you and we record
our intention that (save as set out in our privacy policy) you shall be the data controller and we shall be a data processor and
in any such case:
6.6.1 you acknowledge and agree that the personal data may be transferred or stored outside the EEA or the country where
you are located in order to carry out the Services and our other obligations under the Terms;
6.6.2 you shall ensure that you are entitled to transfer the relevant personal data to us so that we may lawfully use, process
and transfer the personal data in accordance with these Terms on your behalf;
6.6.3 you shall ensure that the relevant third parties have been informed of, and have given their consent to, such use,
processing, and transfer as required by all applicable data protection legislation; and
6.6.4 each party shall take appropriate technical and organisational measures against unauthorised or unlawful processing
of the personal data or its accidental loss, destruction or damage.
7. TERMINATION
7.1 Either of we or you may terminate the Contract immediately for any reason by giving written notice to the other party
save that your right to terminate is subject to the completion of any live Campaigns.
7.2 On termination of the Contract (for any reason):
7.2.1 you shall immediately pay to us any and all sums outstanding as at the date of termination including the payment of
all Service Fees (including in relation to any Campaign Agreements agreed following termination);
7.2.2 you shall (subject to any temporary use or engagement we allow at our discretion in relation to any existing
Campaigns) stop all use of the Platform and engagement with Content Creators;
7.2.3 all Campaign Agreements will terminate, unless otherwise permitted;
7.2.4 the accrued rights of us or you as at termination or the continuation of any provision expressly or by implication
intended to survive termination shall not be affected or prejudiced; and
7.2.5 we shall have the right to delete any or all of the information on our Platform during the term of the Contract.
7.3 Following termination of the Contract by us, we have the right to cancel any existing Campaigns and, to the extent we
do not, any live Campaigns will continue to operate subject to these Terms until the Campaigns are completed.
8. CONFIDENTIALITY
8.1 You undertake that you shall keep secure and not at any time disclose to any person any information relating to us or
any of the Content Creators which we reasonably consider to be confidential, including but not limited to details of our
relationships with or knowledge of the Content Creators; details of our business methods, finances, prices or pricing
strategy, marketing or development plans or strategies and any other information made available to you via the Platform or
Services which is or ought reasonably to be considered confidential in nature (“Confidential Information”) without our prior
written consent, except as permitted by clause 8.2.
8.2 You may disclose Confidential Information as required by law or to your employees, officers, sub-contractors,
representatives or advisers who need to know such information for the purposes of carrying out your obligations under the
Contract, provided that you shall ensure that such employees, officers, sub-contractors, representatives and advisers comply
with this clause 8.
8.3 You shall not use the Confidential Information for any purpose other than to perform your obligations under the
Contract.
9. COMPETITION
9.1 For the duration of the Contract and for one year following termination (and, to the extent any Campaign Agreement
persists longer than this, for one year following any Campaign Agreement), you shall not attempt to engage (whether
directly or indirectly) any Content Creator that you have had contact with through our Services, or via our Platform, other
than through us without our prior written consent.
10. NON-CIRCUMVENTION & GOOD FAITHNITY
10.1 You shall not in any manner, directly or indirectly attempt to circumvent the operation of this Agreement or the
introduction of any Content Creator so as to otherwise deprive us of any of the benefits intended under or pursuant to this
Agreement.
10.2 The parties acknowledge that the fee arrangement pursuant to this Agreement shall be applicable to all future business
following the introduction of Content Creators originally introduced by us to you through the Platform or otherwise in
respect of any Campaign hosted by you on the Platform, for the duration of the Contract and one (1) calendar year
thereafter. You acknowledge that any fees payable will still be due to us. This provision and any other provision capable of
surviving or intended to survive termination shall survive termination of this Agreement.
10.3 You hereby acknowledged, agree and declare that you owe Bulla Connect Ltd a duty of utmost good faith in relation to
your respective obligations under this Agreement, the Platform and your relationship with the Content Creators or any
contacts and clients that we may introduce to you through the Platform or otherwise from time to time.
11. INDEMNITY
11.1 You agree to indemnify us and keep us indemnified against all and any expenses, losses, liabilities, damages, costs
(including reasonable legal costs) incurred or suffered by us in relation to any claims or proceedings, which arise in any way
from:
11.1.1 your use of the Platform and the Services;
11.1.2 any breach by you of these Terms;
11.1.4 any claim made by a Content Creator concerning your interaction with them.
11.2 This clause shall survive termination of the Contract.
12. LIABILITY
12.1 We do not exclude or limit in any way our liability to you where it would be unlawful to do so. This includes liability
for death or personal injury caused by our negligence or the negligence of our employees, agents or subcontractors; for
fraud or fraudulent misrepresentation; for breach of your legal rights in relation to the products including the right to receive
products which are: as described and match information we provided to you and any sample or model seen or examined by
you; of satisfactory quality; fit for any particular purpose made known to us; supplied with reasonable skill and care and,
where installed by us, correctly installed; and for defective products under the Consumer Protection Act 1987.
12.2 To the extent permitted by English law, we exclude all warranties, conditions, representations or other terms which
may apply to this Contract or the Platform or the Services, whether express or implied and the Platform and the Services are
provided on an “as is” basis.
12.3 We shall not be liable whether in contract, tort (including negligence), breach of statutory duty, or otherwise for any
loss of profits, reputation, business, goodwill, data, or for any special, indirect or consequential loss, costs or damages,
whether it is foreseeable, known, foreseen or otherwise, under or in connection with the Platform, Services or this Contract.
This exclusion of liability shall apply to all such losses whether they are direct, indirect or consequential losses.
12.4 We are not liable for business losses. If you use the products for any commercial, business or re-sale purpose we will
have no liability to you for any loss of profit, loss of business, business interruption, or loss of business opportunity.
12.5 Subject to clauses 12.1 and 12.3, our total aggregate liability in contract, tort (including negligence), breach of
statutory duty, or otherwise, under or in connection with this Contract shall be limited:
12.5.1 to the extent that the liability relates to any specific Campaign, shall be limited to an amount equal to the Services
Fee relevant to that Campaign; and
12.5.2 in any event, shall not exceed in any 12 month period (commencing on the Contract start date and its anniversary
thereafter) 100% of the Services fees paid by you under these Terms in such 12 month period.
12.6 By entering into a Services Agreement you agree that we are not responsible for and shall not be liable to you, or to
any third party, in relation to a Campaign or for any acts or omissions of a Content Creator. We will take reasonable care in
selecting Content Creators and shall in no way be responsible or liable for their acts or omissions or for any damage or
problem caused by them. You accept all risks in relation to the Content Creators and their contributions to the Campaign.
12.7 To the extent we are in breach of this Contract, the only liability we may have to you in relation to a Campaign or a
Content Creator shall be:
12.7.1 to the extent that we make any errors or provide inaccurate information concerning a Content Creator, provided the
error or inaccuracy was solely and entirely our mistake and the Content Creator was not at fault, in any way whatsoever;
12.7.2 to the extent that we make any error in relation to the Campaign itself again provided such error was our mistake
and not the mistake of the Content Creator; or
12.8 We shall only refund, distribute, recover or assist in the recovery of any Content Creator Fees at our sole discretion,
and otherwise shall have no responsibility for such.
12.9 Any Campaign Commission is non-refundable.
12.10 If defective digital content which we have supplied damages a device or digital content belonging to you and this is
caused by our failure to use reasonable care and skill we will either repair the damage or pay you compensation. However,
we will not be liable for damage where you have not followed our advice to apply an update offered to you free of charge or
for damage which was caused by you failing to correctly follow installation instructions or to have in place the minimum
system requirements advised by us.
13. CONTACT
13.1 If you wish to contact us in writing, or if any clause in these Terms requires you to give us notice in writing (for
example, to terminate the Contract), you can send this to us by email to hello@bullaco.com.
13.2 If we have to contact you or give you notice in writing, we will do so by e-mail or by sending a notification to your
Brand Account.
14. FORCE MAJEURE AND OTHER IMPORTANT TERMS
14.1 We shall not be in breach of our responsibilities under these Terms nor liable for any delay in performing, or failure to
perform, any of our responsibilities under these Terms if such delay or failure results from events, circumstances or causes
beyond our reasonable control.
14.2 We shall be entitled to change these Terms at any time in our sole discretion by providing an updated copy of these
Terms on the Platform. For the avoidance of doubt, your use of the Platform following any update to these Terms shall be
deemed as acceptance of those updates which (following such acceptance) shall apply to the Contract with effect from the
day they were uploaded to the Platform. Any other variation of the Contract (other than as permitted under these Terms),
shall only be effective if it is agreed in writing and signed by us.
14.3 Nothing in these Terms is intended to, or shall be deemed to, establish any partnership or joint venture between you
and us, constitute either you or us as the agent of the other, or authorise either you or us to make or enter into any
commitments for or on behalf of the other.
14.4 We may transfer our rights and obligations under these Terms to a third party. You are not entitled to assign or transfer
your rights or obligations under these Terms unless we consent in writing.
14.5 The Contract is between you and us. No other person shall have any rights to enforce any of its terms and for the
avoidance of doubt, the Contracts (Rights of Third Parties) Act 1999 shall not apply to these Terms.
14.6 The Contract constitutes the entire agreement between you and us in relation to your use of the Platform and the
Services.
14.7 Each of the clauses of these Terms operates separately. If any court or relevant authority decides that any of them are
unlawful, the remaining clauses will remain in full force and effect.
14.8 If we fail to insist that you perform any of your obligations under the Contract or in law, or if we do not enforce our
rights against you, or if we delay in doing so, that will not mean that we have waived our rights against you and will not
mean that you do not have to comply with those obligations. If we do waive a default by you, we will only do so in writing,
and that will not mean that we will automatically waive any later default by you.
14.9 The Contract shall be governed and interpreted in accordance with English law. You and we both agree to submit to
the exclusive jurisdiction of the English courts.
14.10 Force Majeure Event means any circumstance not within a party's reasonable control including, without limitation:
acts of God, flood, drought, earthquake or other natural disaster; epidemic or pandemic; terrorist attack, civil war, civil
commotion or riots, war, threat of or preparation for war, armed conflict, imposition of sanctions, embargo, or breaking off
of diplomatic relations; nuclear, chemical or biological contamination or sonic boom; any law or any action taken by a
government or public authority, including without limitation imposing an export or import restriction, quota or prohibition,
or failing to grant a necessary licence or consent;
14.11 If We are prevented, hindered or delayed in or from performing any of our obligations under this agreement by a
Force Majeure Event, We shall not be in breach of this agreement or otherwise liable for any such failure or delay in the performance of such obligations. The time for performance of such obligations shall be extended accordingly.