The combination of social relationships and technology working in harmony to amplify brands in the student market.
We successfully help brands build relationships with the student market.
Our cutting-edge technology positions Gen Z at the heart of modern social innovation, placing brands at the forefront of student minds, driving growth and long-lasting brand affinity with the student market. When our students create content, they grab the attention of their audience through their meaningful relationships which have been built on trust.
Friends buy from friends, which leads to more meaningful purchases.
TRUSTED
by
Wagamama Campaign
Wagamama had recently launched their dedicated ‘study benches’ for students, offering a discounted set menu and a safe place to study alone or with friends at certain times during the week. They wanted to draw attention and traffic to their study benches and encourage students to make use of the service. 17 students were selected for this campaign, located at universities close to Wagamama’s participating study bench restaurants. These students were tasked with visiting these restaurants to study and eat, and document the experience on their Instagram stories to encourage other students to use the study benches.
STUDENTS
17
AUDIENCE SIZE
38.3k
IMPRESSIONS
344%
(of target achieved)
ENGAGEMENT
323%
(of target achieved)
ENGAGEMENT RATE
11.5%
CLICKS
150%
(of target achieved)