The combination of social relationships and technology working in harmony to amplify brands in the student market.
We successfully help brands build relationships with the student market.
Our cutting-edge technology positions Gen Z at the heart of modern social innovation, placing brands at the forefront of student minds, driving growth and long-lasting brand affinity with the student market. When our students create content, they grab the attention of their audience through their meaningful relationships which have been built on trust.
Friends buy from friends, which leads to more meaningful purchases.
AND UNION, a craft beer company, wanted to advertise their products directly to a student market.
This campaign had a UK-wide reach, with 15 students selected from various universities across the UK. Each student was sent a stash of AND UNION beer and was required to create entertaining and engaging content promoting the products.
Our campaign with AND UNION reached an audience size of 32,000, with 15,000 impressions, 517% of the expected engagement rate.