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Tracking Full-Funnel Impact Using TikTok's Attribution Tool
Measuring full-funnel impact within your TikTok marketing campaign: it sounds like the dream right?!
Bulla Co’s Acquisition Of Hype Collective
Gen Z influencer agency, Bulla Co announces acquisition of student marketing specialists, Hype Collective.
How Is TikTok Empowering Solo Travel?
Travel content on TikTok has skyrocketed in popularity over the past few years, with the #travel hashtag amassing a staggering 195.3 billion views to date!
Is TikTok Changing The Way We Buy Beauty?
With #SkinTok reaching an incredible 10.2B views, and a reported 52% of users stating that they discover new products on TikTok - it’s no wonder brands are eager to cultivate a cult following for their product lines.
Gen Z And The Growing Subscription Surge
60% of Gen Z have signed up for 1-3 subscription services in the past year…
Capturing Gen Z for Plant-Based FMCG Brands
It’s been said that Gen Z are going crazy for plant-based diets, yet there’s truth to the stereotype.
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