Insights & News.
How Is TikTok Empowering Solo Travel
Travel content on TikTok has skyrocketed in popularity over the past few years, with the #travel hashtag amassing a staggering 195.3 billion views to date!
Tracking Full-Funnel Impact Using TikTok's Attribution Tool
Measuring full-funnel impact within your TikTok marketing campaign: it sounds like the dream right?!
Is TikTok Changing The Way We Buy Beauty?
With #SkinTok reaching an incredible 10.2B views, and a reported 52% of users stating that they discover new products on TikTok - it’s no wonder brands are eager to cultivate a cult following for their product lines.
Gen Z And The Growing Subscription Surge
60% of Gen Z have signed up for 1-3 subscription services in the past year…
Bulla Co’s Acquisition of Hype Collective
Gen Z influencer agency, Bulla Co announces acquisition of student marketing specialists, Hype Collective.