Monki
Promoting seasonal sales by pairing relatable creatives with engaging creators.
The brief.
Our aim was to establish Weekday as the go-to destination for students seeking fresh basics or festive essentials for the winter season. We wanted to highlight that Weekday is the top choice for these items, while also featuring products in everyday settings to capture the ‘My Weekday’ vibe.
The outcome.
4 creators
1.5m impressions
13.7k engagements
7.16% organic engagement rate
1.98% total engagement rate
16.1k clicks
Timeframe.
2024 - present