Bulla Co: CONTENT CREATOR TERMS AND CONDITIONS

1.INTRODUCTION

1.1 We are Bulla Connect Ltd a company registered in England and Wales, trading as Bulla Co. Our

company registration number is 13018692 and our registered office is at Westholme, Sissinghurst Road,

Cranbrook, Kent, TN17 2JA. Our platform (“Platform”) enables content creators registered on the Platform

(“you”, “your” or “Content Creators”) to receive Campaigns (“Campaigns”) by brands (“Brands”)

registered on the Platform giving you the opportunity to engage with them when they run Campaigns (as

defined below).

1.2 By ticking “Accept” where indicated, applying for an account on the Platform (“Content Creator

Account”) or by using the Platform, you agree that you shall be bound by these terms and conditions

(“Terms”) in consideration of and in relation to your use of the Platform, our provision of it and our provision

of the services and functionality as set out in these Terms (“Services”). Please read these Terms carefully as

they contain important information about your rights and responsibilities when using the Platform and

Services.

1.3 In consideration of us providing the Services and making the Platform available to you, you provide us

details when applying for a Content Creator Account which we may publish on the Platform.

2. PLATFORM

2.1 In order to use the Platform and the Services, and when applying for a Content Creator Account, you will

be required to provide us with certain details, as indicated on the Platform. We shall be under no obligation to

accept an application from you and any application shall only be accepted following our written confirmation

that the application has been successful. You must treat your login details (including any password and

security question answers) as confidential and not disclose them to any third party.

2.2 You may also be placed on a waiting list which shall not be construed as a rejection or acceptance of the

offer, instead we may confirm in writing acceptance of your offer has been successful at some point in the

future. Following our acceptance of your application, your Content Creator Account will become live and a

contract is formed between you and us, which shall be subject to these Terms (“Contract”).

2.3 Advertising and marketing campaigns will be available using the Platform (“Campaigns”) in relation to

which we would like Content Creators to upload social media content (“Content”). In uploading a Campaign,

we will add certain details and criteria as indicated on the Platform including but not limited to:

2.3.1 a Campaign brief;

2.3.2 social media platform targets;

2.3.3 the deadline for applications for each Campaign (“Application Deadline");

2.3.4 the deadline by which time you must have submitted a draft Content to the Brand for approval (“Draft

Deadline”); and

2.3.5 the date following or on which you are to upload your Content to your social media accounts

(“Campaign Live Date”).

2.4 A “Proposal” is an offer by us to you setting out the basis on which you will the Campaign including:

2.4.1 the number of Content you will upload; and

2.4.2 the fee due to you (“Content Creator Fees”).

2.5 Once you agree the terms of the Proposal, you must submit a draft Content to the Platform in accordance

any Draft Deadlines. We can either approve or reject (with comments) your draft Content. If we:

2.5.1 approve the draft Content, you shall upload the approved Content onto the agreed social media

platform on or after the Campaign Live Date (as set out in the Campaign Agreement); or

2.5.2 reject the draft Content, you must amend the draft Content in accordance with the our comments and

re-submit it.

2.6 You acknowledge and agree that we may propose your services to a Brand outside of the Platform where

applicable and may, with your consent, contract on behalf of the Brand with You in respect of those services

and in connection with a proposed Campaign Agreement and such agreement will be on the Terms and

Conditions set out herein or as amended in a separate variation letter where applicable.

2.7 You acknowledge and agree that we may use your existing social media content, while crediting your

name, on our social media accounts to mention you as part of our community.

3. YOUR OBLIGATIONS

3.1 You agree that all information you submit when creating your Content Creator Account or otherwise make

available through the Platform is accurate, complete and not misleading, and that you shall immediately inform

us of any changes or inaccuracies to such information.

3.2 You represent and warrant on an on-going basis that your use of the Services and Platform and each of

your Content does not infringe the rights of any other person or body and complies with all applicable laws,

regulations, codes and standards, including without limitation all applicable advertising standards and

regulations concerning sponsored or advertorial content. Such obligation includes but is not limited to a

responsibility on you to ensure that any Content include the necessary hash tag requirements that exist in

respect of all applicable advertising standards and regulations.

3.3 You agree to promptly provide us with all such assistance and information in relation to the Services as we

may reasonably request from time to time.

3.4 You agree that you shall not do any of the following without our prior written consent, either solely or

jointly with or on behalf of any third party directly or indirectly:

3.4.1 reproduce or copy information or material from the Platform or any other material sent or made

available to you by us or by a Brand (“Material”) or create derivative works from, modify or in any way

commercially exploit any of the Material;

3.4.2 distribute, transmit or publish any of the Material (including using it as part of any library, archive or

similar service); or

3.4.3 create a database in electronic or structured manual form by downloading and storing all or any of the

Material for any purpose whatsoever.

3.5 Except as expressly set out in these Terms you undertake that you shall not either solely or jointly with or

on behalf of any third party directly or indirectly:

3.5.1 attempt to copy, duplicate, adapt, modify, create derivative works from or distribute all or any portion

of the Platform or the Services;

3.5.2 rent, lease, sub-license, assign, sell, encumber, loan, translate, merge, adapt, vary or modify the

Platform or the Services;

3.5.3 attempt to re-use, reproduce, reverse compile, disassemble, reverse engineer, attempt to discern any

software, including source code, used by or otherwise relating to the Platform or the Services or otherwise

reduce to human-perceivable form all or any part of the Platform or the Services;

3.5.4 use the Platform or the Services on behalf of any other party nor allow or permit a third party to do so

or to have access to the Platform or the Services;

3.5.5 do (or by omission do) anything which may damage our reputation;

3.5.6 access, store, distribute or transmit any viruses, during the course of your use of the Platform or the

Services;

3.5.7 remove or alter any copyright or other proprietary notice on any of the Platform or the Services;

3.5.8 access or use all or any part of the Platform or the Services in order to build a product or service which

competes with the Platform or the Services; or

3.5.8 impersonate another person or use a name you are unauthorised to use or try to mislead others as to

your identity.

3.6 You undertake that you shall not access, store, distribute or transmit any material during your access to the

Platform or the Services, in relation to your Content or in relation to your relationship with Us or the Brand

that:

3.6.1 is unlawful, harmful, threatening, defamatory, obscene, infringing, harassing or racially or ethnically

offensive;

3.6.2 facilitates illegal activity;

3.6.3 depicts sexually explicit images;

3.6.4 promotes unlawful violence;

3.6.5 is discriminatory based on race, gender, colour, religious belief, sexual orientation, disability; or

3.6.6 in manner or content is otherwise illegal or causes damage or injury to any person or property.

3.7 In the event of a breach by you of clauses 3.5 or 3.6 we reserve the right, without liability or prejudice to

our other rights under these Terms, to:

3.7.1 disable your access to the Platform or the Services; or

3.7.2 remove from the Platform any Content that we believe, acting reasonably breaches clause 3.6, and in

such circumstances no compensation will be payable to you.

3.8 You must have a valid and live account for those social media platforms that you register when creating

your Content Creator Account. Your social media platform accounts and your use of them, or any of the

services provided by the relevant social media platform will be governed by their terms of use. When using

each applicable social media platform, you must do so in accordance with their terms of use.

4. OUR RESPONSIBILITIES

4.1 We shall have no responsibility for any act or omission of any Brand in any way whatsoever, including

their compliance with any Campaign Agreement or the processes set out in these Terms.

4.2 We do not warrant that the use of the Services or the Platform will be uninterrupted or error-free and you

acknowledge that we may make changes to the Platform, or suspend or terminate the Platform or Services or

your access to them for any reason without notice to you.

4.3 We do not guarantee that the Services or the Platform will be secure or free from bugs or viruses. You are

responsible for configuring your information technology, mobile device, computer programs and platform in

order to access the Platform.

4.4 We assume no responsibility and shall not be liable for any loss or damage caused by a virus, or other

technologically harmful material that may infect your computer or other equipment or other property on

account of your access to, use of, or browsing of the Platform or any website linked to it.

5. FEES AND PAYMENT

All amounts payable to you under the Terms are provided by such payment processor as we use from time to

time (“Payment Processor”) and are subject to the Payment Processor terms of service and found at the

following hyperlink: https://tipalti.com/terms-of-use/ (“Terms of Service”). By agreeing to these Terms, you

agree to be bound by the Terms of Service, as the same may be modified by the Payment Processor from time

to time. As a condition of us enabling payment processing services through the Payment Processor, you agree

to provide us with accurate and complete information about you, and you authorise us to share such info with

the Payment Processor together with transaction information related to your use of the payment processing

services provided by the Payment Processor.

5.1 You will be responsible for accounting and making the appropriate VAT, income tax, National Insurance

and social security contributions, assessment and payments in relation to any amounts received by you under

the Contract or the Campaign Agreement.

5.2 You will be responsible for all costs and expenses incurred by you in the performance of the Contract or

any Campaign Agreement.

6. INTELLECTUAL PROPERTY & DATA PROTECTION

6.1 We, and / or our licensors, own the copyright and all other intellectual property rights (including but not

limited to copyright, database rights, design rights (registered and unregistered) and trade marks) (“Intellectual

Property Rights”) in the Platform and the Services and your only right to use such rights is as set out in these

Terms, any other use by you is prohibited.

6.2 The ownership of Intellectual Property Rights and all other rights in all Content shall be in accordance

with the relevant Campaign Agreement.

6.3 You hereby grant to us a perpetual, non-exclusive, irrevocable, sub-licensable, royalty-free licence to use,

for promotional and marketing purposes, all content and materials and all Intellectual Property Rights and all

other rights in:

6.3.1 all Content that you upload in connection with this Contract and/or a Campaign Agreement and any

other social media content that you upload directly to your social media accounts; and

6.3.2 any other details and information you give to us during your use of the Platform and Services, and you

warrant that our use of the licence in this clause 6.3 shall not infringe the Intellectual Property Rights or other

rights of any third party. This licence shall survive termination of the Contract.

6.4 Your name and related information provided in association with any content produced by you, can be used

by the Brand in connection with their general marketing activities to the extent the use relates to the Campaign

that the Content related to.

6.5 Unless otherwise agreed in any Campaign Agreement, in relation to all Campaign Agreements you hereby

grant to all Brands to which such Campaign Agreements relate, a perpetual, non-exclusive, irrevocable, sub-

licensable, royalty-free licence to use on such Brand’s websites, social media accounts and e-mail marketing,

all Content and all Intellectual Property Rights and all other rights in such Content that you upload in

connection with such Campaign Agreement.

6.6 Our privacy policy contains details of how we use the information we hold about you and can be found at

on the Platform or such other website address as may be notified to you from time to time. You agree we can

use such information in accordance with our privacy policy.

6.7 If we process any personal data on your behalf when performing our obligations under the Terms, you and

we record our intention that (save as set out in our privacy policy) you shall be the data controller and we shall

be a data processor and in any such case:

6.7.1 you acknowledge and agree that the personal data may be transferred or stored outside the EEA or the

country where you are located in order to carry out the Services and our other obligations under the Terms;

6.7.2 you shall ensure that you are entitled to transfer the relevant personal data to us so that we may

lawfully use, process and transfer the personal data in accordance with these Terms on your behalf;

6.7.3 you shall ensure that the relevant third parties have been informed of, and have given their consent to,

such use, processing, and transfer as required by all applicable data protection legislation; and

6.7.4 each party shall take appropriate technical and organisational measures against unauthorised or

unlawful processing of the personal data or its accidental loss, destruction or damage.

7. TERMINATION

7.1 We may terminate the Contract and/or deactivate your Content Creator Account immediately for any

reason without giving you notice.

7.2 You can terminate the Contract for any reason on giving us 1 months written notice.

7.3 You may terminate the Contract with us if we have committed a material breach of these Terms and fail to

rectify such breach within 30 days of notice from you and provided that in such notice you clearly indicate

your intention to terminate the Contract with us if we fail to rectify the breach.

7.4 Termination of the Contract, however arising, shall not affect or prejudice the accrued rights of us or you

as at termination or the continuation of any provision expressly or by implication intended to survive

termination.

7.5 On termination of the Contract (for any reason):

7.5.1 you shall (subject to any temporary use or engagement we allow at our discretion in relation to any

existing Campaigns) stop all use of the Platform and engagement with Brands;

7.5.2 the accrued rights of us or you as at termination or the continuation of any provision expressly or by

implication intended to survive termination shall not be affected or prejudiced; and

7.5.3 we shall have the right to delete any or all of the information you have uploaded to the Platform during

the term of the Contract.

8. CONFIDENTIALITY

8.1 You undertake that you shall keep secure and not at any time disclose to any person any information

relating to us or any of the Brands which we reasonably consider to be confidential, including but not limited

to details of our relationships with or knowledge of the requirements of the Brands; details of our, or the

Brands business methods, finances, prices or pricing strategy, marketing or development plans or strategies

and any other information made available to you via the Platform or Services which is or ought reasonably to

be considered confidential in nature (“Confidential Information”) without our prior written consent, except as

permitted by clause 8.2.

8.2 You may disclose Confidential Information as required by law or to your employees, officers, sub-

contractors, representatives or advisers who need to know such information for the purposes of carrying out

your obligations under the Contract, provided that you shall ensure that such employees, officers, sub-

contractors, representatives and advisers comply with this clause 8.

8.3 You shall not use the Confidential Information for any purpose other than to perform your obligations

under the Contract.

9. COMPETITION

9.1 For the duration of the Contract (and, if longer, for one year following any Campaign Agreement), you

shall not attempt to engage (whether directly or indirectly) any Brand that you have had engagement with via

the Platform, other than through us or the Platform without our prior written consent.

9.2 For the duration of the Contract (and, if longer, for one year following any Campaign Agreement), you

shall not attempt to engage (whether directly or indirectly) any Competitor without our prior written consent.

10. INDEMNITY

10.1 You agree to indemnify us and keep us indemnified against all and any expenses, losses, liabilities,

damages, costs (including reasonable legal costs) incurred or suffered by us in relation to any claims or

proceedings, which arise in any way from:

10.1.1 your use of the Platform and the Services;

10.1.2 any breach by you of these Terms;

10.1.3 any use of the Platform or the Services by anyone using your Content Creator Account; or

10.1.4 any claim made by a Brand concerning your interaction with us concerning a campaign.

10.2 This clause 10 shall survive termination of the Contract.

11. LIABILITY

11.1 Nothing in these Terms excludes or limits our liability for death or personal injury arising from our

negligence, or our fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or

limited by English law.

11.2 To the extent permitted by law, we exclude all conditions, warranties, representations or other terms

which may apply to this Contract or the Platform or the Services, whether express or implied and the Platform

and the Services are provided on an “as is” basis.

11.3 We shall not be liable whether in contract, tort (including negligence), breach of statutory duty, or

otherwise for any loss of profits, reputation, business, goodwill, data, or for any special, indirect or

consequential loss, costs or damages, whether it is foreseeable, known, foreseen or otherwise, under or in

connection with these Terms. This exclusion of liability shall apply to all such losses whether they are direct,

indirect or consequential losses.

11.4 Subject to clauses 11.1 and 11.3, our total aggregate liability in contract, tort (including negligence),

breach of statutory duty, or otherwise, under or in connection with the Platform, Services or this Contract shall

be limited to £100.

11.5 We provide a facilitation Service for Brands and Content Creators, we do not represent, investigate, or

contract on behalf of any Brands. As such, by entering into a Campaign Agreement you agree that our only

responsibility is as set out in clause 11.6 below and that we are not responsible for and shall not be liable to

you, or to any third party, in relation to a Campaign, any Content, or for any acts or omissions of a Brand. We

will not carry out any checks in relation to Brands and shall in no way be responsible or liable for their acts or

omissions or for any damage or problem caused by them. You must conduct your own due diligence and

enquiries before entering into any Campaign Agreement. Our only obligation to you in relation to this shall be

to provide you with the assistance set out at clause 11.7 below. You accept all risks in relation to the Brands

and your contributions to Campaigns.

11.6 To the extent we are in breach of this Contract, the only liability we may have to you in relation to a

Campaign or a Brand shall be:

11.6.1 to the extent that we make any errors or provide inaccurate information concerning a Brand, provided

the error or inaccuracy was entirely our mistake and not the mistake of the Brand;

11.6.2 to the extent that we make any error in relation to the Campaign itself again provided such error was

our mistake and not the mistake of the Brand; or

11.7 We shall only refund, distribute, recover or assist in the recovery of any Content Creator Fees at our sole

discretion, and otherwise shall have no responsibility for such except under clause 11.6.3.

12. CONTACT

12.1 If you wish to contact us in writing, or if any clause in these Terms requires you to give us notice in

writing (for example, to terminate the Contract), you can send this to us by email to hello@bullaco.com.

12.2 If we have to contact you or give you notice in writing, we will do so by e-mail or by sending a

notification to your Brand Account.

13. OTHER IMPORTANT TERMS

13.1 You must be 18 years of age to use the Platform. We reserve the right to terminate the Contract and

deactivate your account in accordance with clause 7 if we discover you are under 18.

13.2 We shall not be in breach of our responsibilities under these Terms nor liable for any delay in

performing, or failure to perform, any of our responsibilities under these Terms if such delay or failure results

from events, circumstances or causes beyond our reasonable control.

13.3 We shall be entitled to change these Terms at any time in our sole discretion by providing an updated

copy of these Terms on the Platform. For the avoidance of doubt, your use of the Platform following any

update to these Terms shall be deemed as acceptance of those updates which (following such acceptance) shall

apply to the Contract with effect from the day they were uploaded to the Platform. Any other variation of the

Contract (other than as permitted under these Terms), shall only be effective if it is agreed in writing and

signed by us.

13.4 Nothing in these Terms are intended to, or shall be deemed to, establish any partnership or joint venture

between you and us, constitute either you or us as the agent of the other, or authorise either you or us to make

or enter into any commitments for or on behalf of the other.

13.5 We may transfer our rights and obligations under these Terms to a third party. You are not entitled to

assign or transfer your rights or obligations under these Terms unless we consent in writing.

13.6 The Contract is between you and us. No other person shall have any rights to enforce any of its terms and

for the avoidance of doubt, the Contracts (Rights of Third Parties) Act 1999 shall not apply to these Terms.

13.7 The Contract constitutes the entire agreement between you and us in relation to your use of the Platform

and the Services.

13.8 Each of the clauses of these Terms operates separately. If any court or relevant authority decides that any

of them are unlawful, the remaining clauses will remain in full force and effect.

13.9 If we fail to insist that you perform any of your obligations under these the Contract or in law, or if we do

not enforce our rights against you, or if we delay in doing so, that will not mean that we have waived our rights

against you and will not mean that you do not have to comply with those obligations. If we do waive a default

by you, we will only do so in writing, and that will not mean that we will automatically waive any later default

by you.

13.10 The Contract shall be governed and interpreted in accordance with English law. You and we both agree

to submit to the exclusive jurisdiction of the English courts.

13.11 We may enable you to link your User Account with a valid account on a third party social networking,

email or content service such as Facebook, Instagram, YouTube, or Twitter, (such service, a “Third-Party

Service” and each such account, a “Third-Party Account”) by allowing Bulla Co to access your Third-Party

Account, as is permitted under the applicable terms and conditions that govern your use of each Third-Party

Account.

13.12 You represent that you are entitled to disclose your Third-Party Account login information to Bulla Co

and/or grant Bulla Co access to your Third-Party Account (including, but not limited to, for use for the

purposes described herein) without breach by you of any of the terms and conditions that govern your use of

the applicable Third-Party Account and without obligating Bulla Co to pay any fees or making Bulla Co

subject to any usage limitations imposed by such third-party service providers.

13.13 Force Majeure Event means any circumstance not within a party's reasonable control including, without

limitation: acts of God, flood, drought, earthquake or other natural disaster; epidemic or pandemic; terrorist

attack, civil war, civil commotion or riots, war, threat of or preparation for war, armed conflict, imposition of

sanctions, embargo, or breaking off of diplomatic relations; nuclear, chemical or biological contamination or

sonic boom; any law or any action taken by a government or public authority, including without limitation

imposing an export or import restriction, quota or prohibition, or failing to grant a necessary licence or

consent;

13.14 If We are prevented, hindered or delayed in or from performing any of our obligations under this

agreement by a Force Majeure Event, We shall not be in breach of this agreement or otherwise liable for any

such failure or delay in the performance of such obligations. The time for performance of such obligations

shall be extended accordingly.

14. NON-CIRCUMVENTION & GOOD FAITHNITY

14.1 You shall not in any manner, directly or indirectly attempt to circumvent the operation of this Agreement

or the introduction of any Brand so as to otherwise deprive us of any of the benefits intended under or pursuant

to this Agreement.

14.2 The parties acknowledge that the fee arrangement pursuant to this Agreement shall be applicable to all

future business following the introduction of Brands originally introduced by us to you through the Platform or

otherwise in respect of any Campaign hosted by you on the Platform, for the duration of the Contract and one

(1) calendar year thereafter. You acknowledge that any fees payable will still be due to us. This provision and

any other provision capable of surviving or intended to survive termination shall survive termination of this

Agreement.

14.3 You hereby acknowledged, agree and declare that you owe Bulla Connect Ltd a duty of utmost good faith

in relation to your respective obligations under this Agreement, the Platform and your relationship with the

Brands or any contacts and clients that we may introduce to you through the Platform or otherwise from time to time.