The brief
The combined pandemic cost-cutting measures and years of underinvestment in brand building had resulted in all time low brand awareness levels for StudentUniverse, and a skyrocketed CPA.
Client
McDonalds
Territories
United Kingdom
Service
Social-Experiential
The strategy
We helped bring the iconic McFleet van to 3 distinct universities across the UK, chosen based on student population and anticipated footfall. Collaborating with 12 creators, the content encompassed every aspect of the event, featuring glimpses inside the van and included footage of students enjoying the experience.
The results