Taking a multi-tiered, platform native approach, our always-on influencer squad created engaging, inspirational content to achieve brand fame and drive consideration. We shared influencer content that tapped into subcultures and celebrated Weekday and Monki as the go to destination for Gen Z. Taking it one step further, we launched our UGC studio with them, creating over 400 UGC assets both Weekday and Monki which are being repurposed across their multi-channel approaches, including their website, paid media, newsletters and OOH.