H&M Group | Weekday & Monki
Driving Gen Z buzz through creator-led storytelling across multi-channels.
The Brief
To drive awareness and consideration across two of the H&M groups Gen Z brands, Weekday and Monki, making sure to highlight their 20% discount.
What We Did
Taking a multi-tiered, platform native approach, our always-on influencer squad created engaging, inspirational content to achieve brand fame and drive consideration. We shared influencer content that tapped into subcultures and celebrated Weekday and Monki as the go to destination for Gen Z. Taking it one step further, we launched our UGC studio with them, creating over 400 UGC assets both Weekday and Monki which are being repurposed across their multi-channel approaches, including their website, paid media, newsletters and OOH.
The Outcome
45 creators
11.9m impressions
392.8k engagements
11.8% organic engagement rate
3.95% total engagement rate
222.6k clicks
400+ UGC assets