Travel content on TikTok has skyrocketed in popularity over the past few years, with the #travel hashtag amassing a staggering 195.3 billion views to date!

Measuring full-funnel impact within your TikTok marketing campaign: it sounds like the dream right?!

With #SkinTok reaching an incredible 10.2B views, and a reported 52% of users stating that they discover new products on TikTok - it’s no wonder brands are eager to cultivate a cult following for their product lines.

60% of Gen Z have signed up for 1-3 subscription services in the past year…