McDonald’s

Achieved 1 million+ impressions…

Challenge

McDonald’s wanted to raise awareness during Freshers Week and encourage students to grab free Fries at the event in Birmingham, Manchester and UWE.

Strategy

We helped bring the iconic McFleet van to 3 distinct universities across the UK, chosen based on student population and anticipated footfall. 

Collaborating with 12 local student creators, the content encompassed every aspect of the event, featuring glimpses inside the van and included footage of students enjoying the experience.

110%

Target achieved

3.29%

Engagement rate

Region

EMEA

1.1M

Total impressions

12

Creators

26.3k

Total engagement

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