National Rail

Reach 9 million 18-35 year olds…

Challenge

Bulla was tasked to launch a regionally-targeted, nationwide TikTok campaign for National Rail, aiming to boost brand awareness among the 18-35 demographic.

Strategy

Focusing on 6 UK cities for departure, we selected 20 diverse creators to produce captivating vlogs featuring day trips to hidden gems within 2 hours from major cities.

Each creator showcased unique activities in various destinations, with our collaborative approach empowering creators to craft authentic and organic content.

The response to the campaign was overwhelmingly positive! We reached over 9M impressions, hit 129k engagements and achieved a CPM of £4.40.

Region

EMEA

259.6%

Target achieved

20

Creators

9m

Impressions

1.43%

Engagement rate

£4.40

CPM

129k

Engagement

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