Civil Service Fast Stream
Reaching core audiences.
The Brief
Our goal was to drive awareness of, and consideration to, the Civil Service Fast Stream from core audiences.
What We Did
This was achieved through three content pillars: interviews with current Fast Streamers, Application Insider Tips and an event at Birmingham University which sought to challenge misconceptions on what Fast Streamers wear. This campaign sat across Instagram and LinkedIn, with 3 LinkedIn posts and 7 Instagram reels.
The Outcome
278k impressions
4.6% organic engagement rate
9.4k clicks
