UNiDAYS
Student Women Of The Year.
The Brief
We were challenged to educate viewers on how to enter the SWOTY campaign with the aim of driving traffic and encouraging entries to the competition.
What We Did
We worked with 6 content creators who each had a unique skill set and niche presence on TikTok. Creators were determined into the following categories:
Motivational Mentor
Creative Catalyst
Relatable Friend
Each category had a slightly different focus on the key messaging, with the goal of reaching all target audience types i.e. aspiring achievers, creatives.
The Outcome
6 creators
4.87m impressions
11.04% organic engagement rate
24.7k clicks