New drivers for the No.1 food delivery app.

Students trust students. And local speaks to local. We partnered with 10 nano-influencers across our target locations, and with them created videos telling the story of their first time online with Deliveroo. We then cut those initial videos down into more focused sections, and used a paid campaign to boost the videos beyond their organic lifespan. With content this immediate and cost-efficient, we could identify what worked quickly, see what stuck, and do more of it.