Love Honey
The Love Honey house.
The Brief
Whip up student-to-student recommendations on Instagram. Bring in customers that might be new to the world of sex toys. Establish Lovehoney as a multifaceted brand that speaks with a student voice in student spaces.
What We Did
We sent our influencer team to a house in Brighton for a weekend, where they played games, ate Jelly Willies and Jelly Boobs, and created content together.
Then they went back to their university towns, to make more content and have more fun. Across seven weekly rounds of content our influencers covered a wide range of tones and formats: from games of Kinky Confessions and lube taste tests through to Lovehoney product reviews and discussions of relationships during the pandemic. The communal environment meant our influencers could spark off each others’ personalities, and professional video editing led to some outstanding visuals.
The Outcome
5 influencers
280k impressions
16k engagement
5.9% engagement rate