G Adventures
Youth group tours.
The Brief
G Adventures wanted to raise awareness for their new youth group tours and encourage UK students to sign up and verify their student status.
What We Did
With the aim of producing repurposable TikTok UGC, we developed 3 different briefs centered around travel hacks, student advice and travel montages. We selected 15 creators from 3 different verticals, who emphasised the effortless 30-second sign-up process, promoted the benefits of group travel and encouraged students to book their next trip to redeem their £75 travel credit.
The Outcome
15 creators
3.5m impressions
230.4% target achieved
3.1k conversions
120.% conversion target achieved