Krispy Kreme
Joy Unboxed.
The Brief
Krispy Kreme wanted to stand out and create brave, bold creative ideas that brought to life their collection, ‘Joy Unboxed’.
What We Did
We set out to create content which tapped into key gifting moments, and pop culture through influencer subcultures to keep the brand current, fun and front of mind for making kind gestures.
In 2023 we activated 45 influencer #joyunboxed videos and 11 pieces of additional support content (UGC, Elf Watch Party and Krispy Kreme Minis) for the brand.
The Outcome
45 creators
4.8m impressions
227k engagements
4.73% engagement rate