National Rail
Nothing beats being there.
The Brief
Bulla was tasked to launch a regionally-targeted, nationwide TikTok campaign for National Rail, aiming to boost brand awareness among the 18-35 demographic.
What We Did
Focusing on 6 UK cities for departure, we selected 20 diverse creators to produce captivating vlogs featuring day trips to hidden gems within 2 hours from major cities.
Each creator showcased unique activities in various destinations, with our collaborative approach empowering creators to craft authentic and organic content.
The response to the campaign was overwhelmingly positive!
The Outcome
20 creators
9m impressions
1.43% engagement rate