megabus

mega lit party at XOYO.

The Brief

megabus wanted to tap into an element of youth culture and drive bookings for their services across the UK.

What We Did

Setting out to create an event that would be unexpected from megabus - we hosted a rave at XOYO in Birmingham. To fuel the excitement for the event, we launched megabuslive.com, a student contest offering students the opportunity to win free coach travel, accommodation and VIP tickets.

We enlisted DJ Nathan Dawe to play at XOYO, who also had a secret set on a coach (spoiler alert: it's featured in his next music video!). When combined with our invitation to 30+ creators - we created a bus load of content.