StudentUniverse
Brand growth and dropping a CPA.
The Brief
The combined pandemic cost-cutting measures and years of underinvestment in brand building had resulted in all time low brand awareness levels for StudentUniverse, and a skyrocketed CPA.
What We Did
With aim to grow brand loyalty and significantly reduce CPA we organised a three-pronged approach. This involved a combination of organic brand-channel activity via a core team of 6 creators (managing the SU tiktok account), organic influencer-channel activity (recruiting influencers monthly activity) and producing paid ads (presented by the creators with a CTA to sign up for membership on StudentUniverse).
The Outcome
3m organic impressions
26k followers
6% TikTok engagement rate
12 videos recognised as top ads by TikTok
60% drop in cost per sign up
40% drop in CPA across paid media