McDonalds
Fancy A McDonalds.
The brief.
To get new freshers arriving on campus to fancy a McDonalds…
What we did.
We helped bring the iconic McFleet van to 3 distinct universities across the UK, chosen based on student population and anticipated footfall. Collaborating with 12 creators, the content encompassed every aspect of the event, featuring glimpses inside the van and included footage of students enjoying the experience.
The outcome.
12 creators
1.1m impressions
110% target achieved
26.3k engagements
3.29% engagement rate
5000 fries sampled