The brief
Bulla was tasked to launch a regionally-targeted, nationwide TikTok campaign for National Rail, aiming to boost brand awareness among the 18-35 demographic.
Client
National Rail
Territories
United Kingdom
Service
Influencer Marketing
Earned Social Media
The strategy
Focusing on 6 UK cities for departure, we selected 20 diverse creators to produce captivating vlogs featuring day trips to hidden gems within 2 hours from major cities. Each creator showcased unique activities in various destinations, with our collaborative approach empowering creators to craft authentic and organic content.
The response to the campaign was overwhelmingly positive!
The results