The brief
We were challenged to educate viewers on how to enter the SWOTY campaign with the aim of driving traffic and encouraging entries to the competition.
Client
UNiDAYS
Territories
United Kingdom
Service
Influencer Marketing
Earned Social Media
The strategy
We worked with 6 content creators who each had a unique skill set and niche presence on TikTok. Creators were determined into the following categories:
Motivational Mentor
Creative Catalyst
Relatable Friend
Each category had a slightly different focus on the key messaging, with the goal of reaching all target audience types i.e. aspiring achievers, creatives.
The results