The brief
G Adventures wanted to raise awareness for their new youth group tours and encourage UK students to sign up and verify their student status.
Client
G Adventures
Territories
United Kingdom
Service
Influencer Marketing
Earned Social Media
The strategy
With the aim of producing repurposable TikTok UGC, we developed 3 different briefs centered around travel hacks, student advice and travel montages. We selected 15 creators from 3 different verticals, who emphasised the effortless 30-second sign-up process, promoted the benefits of group travel and encouraged students to book their next trip to redeem their £75 travel credit.
The results