Influencer and content partner to reach next gen.

London

Dubai

McDonalds

McDonalds
H&M Group | Weekday & Monki

H&M Group | Weekday & Monki
megabus

megabus

ABOUT US

We think creator first. We act in culture.

OUR APPROACH

We take a 360 approach to influencer and content, uniquely positioned to integrate creators across every touchpoint for social.

Strategic

We craft tailored strategies, backed by insights, audits, and co-creation, to empower brands with meaningful, results-driven influencer and content marketing solutions.

Data

We leverage data to guide art direction, content creation, trend analysis, and influencer management, ensuring every campaign is insightful and impactful.

Creative

Our creative approach merges data-driven curation, influencer casting, and competitive forecasting to deliver standout campaigns that resonate and inspire.

Measurement

Measuring outcomes beyond just likes and impressions, we aim to evaluate creator campaigns with the same rigor as other media activations, regardless of the channel or platform.

Tech-Enabled Influencer Marketing

Using data to make smart decisions

Committed to driving efficiencies and performance results, our proprietary tech allows us to pull unparalleled insights that shape the strategy, execution & reporting of our campaigns, globally.

INSIGHTS & NEWS

Insights
The Long Era of Clean Living Is Over - Here Comes Brat Summer
The Long Era of Clean Living Is Over - Here Comes Brat Summer
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How Is TikTok Empowering Solo Travel
How Is TikTok Empowering Solo Travel

Travel content on TikTok has skyrocketed in popularity over the past few years, with the #travel hashtag amassing a staggering 195.3 billion views to date!

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Tracking Full-Funnel Impact Using TikTok's Attribution Tool
Tracking Full-Funnel Impact Using TikTok's Attribution Tool

Measuring full-funnel impact within your TikTok marketing campaign: it sounds like the dream right?!

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Is TikTok Changing The Way We Buy Beauty?
Is TikTok Changing The Way We Buy Beauty?

With #SkinTok reaching an incredible 10.2B views, and a reported 52% of users stating that they discover new products on TikTok - it’s no wonder brands are eager to cultivate a cult following for their product lines.

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Gen Z And The Growing Subscription Surge
Gen Z And The Growing Subscription Surge

60% of Gen Z have signed up for 1-3 subscription services in the past year…

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Bulla Co’s Acquisition of Hype Collective
Bulla Co’s Acquisition of Hype Collective

Gen Z influencer agency, Bulla Co announces acquisition of student marketing specialists, Hype Collective.

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